I’ve been heads-down working on my next Juicy Bits app, and it was just approved by Apple tonight. If all goes according to plan, it’ll be released in the next week or two. Watch for it.

While I’m not ready to reveal the app name, I do want to share the icon. This beautiful icon was designed by Dmitry Tsozik and SoftFacade, the same folks who created my Halftone icon. We’ve collaborated over the past month or so to arrive at this final design, and I love it.

Initial concepts were actual sketches, and as we iterated, the sketches became photos. In the final phases, the photos became very complex Photoshop shape layers loaded with effects. Each “photograph” in the icon is made up of tens (if not hundreds) of vector-based shapes that have been professionally composed to produce this final result. The PSD file weighs in at a whopping 173MB!

An icon is the front door to your app, and it’s absolutely worth the time and expense to have one created by a professional design team; SoftFacade is one of those teams.

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